Scentsy selling tip #4 is about promoting. Learn to be an excellent promoter. What does that really mean? I think I can explain best by telling you what it doesn't mean first. It doesn't mean promote all the time. "We have a billionaire from New York coming to talk to us this week!"
And then the next week: "We have a billionaire from California coming to talk to us this week!"
Bah. You're people are going to stop believing that anything you say is true. Who cares about your billionaire(s)? It happens every week. Right? Right. So the key is not only to do promotions but to understand what to promote, when to promote and how to promote.
So this Scentcy selling tip is more important than most marketers grasp. And the sad thing is that mlm companies teach you to do it all wrong so your downline will need some help reprogramming their habits as well.
Okay, we have some work to do don't we? Let's get to it.
From the perspective of the marketer who has leads, whether those leads are generated from the internet or from your warm market it doesn't matter - as long as the leads are qualified, interested leads who are getting value from you one way or the other. (In this day and age that means you could be teaching other network marketers how to market, whether they are in your downline or not.)
Where was I...? Oh yeah, from the perspective of someone with leads who wants to get a crowd of people to a Scentsy event...
Let's take it from this point shall we? You have leads, you are ready to get those leads in front of your opportunity. Everyone is on an email list, mailing list, or automated phone calling list and you can access them to promote your even en mass. Excellent. You thought ahead and got a solid foundation.
(We aren't covering that in this article but if you haven't done that then you have some work to do before you begin promoting unless you are cool with calling everyone one at a time and taking the time to talk and answer questions. That's great, but you definitely need to think ahead on a plan for that too.)
Scentsy selling tip #4 says you need to make sure you didn't just promote something "exciting" to these same people last week. Now, that doesn't mean you didn't invite them to something or teach them something. It just means you didn't make a gigantic deal out of it just last week. Big, exciting promotions should happen sometime between every 30-60 days. Why? I'll tell you!
Most people don't even read your emails everyday anyway. But most people will open the ones that they deem important. If you're sending an "important" email too often then those people will race to get off of your list. You bugged them.
(There are conflicting opinions on this particular point, but in my experience some people will hang out on your list for a while before they are ready to make the move to contact you for help - but if you annoy them they will get off and never come back. In the interest of helping a lot of people... spread it out a bit.)
How to promote? Use excitement! This is an appropriate place for hype. People want a shot in the arm of excitement every now and then! They are looking for it. Give it to them! Just make sure that WHAT you are giving them is valuable. Honest hype.
I'm going to leave you to think about Scentsy selling tip #4 for a while. Do some good old fashioned brainstorming and have a good time planning your next promotion!
I'll talk to you later!
And then the next week: "We have a billionaire from California coming to talk to us this week!"
Bah. You're people are going to stop believing that anything you say is true. Who cares about your billionaire(s)? It happens every week. Right? Right. So the key is not only to do promotions but to understand what to promote, when to promote and how to promote.
So this Scentcy selling tip is more important than most marketers grasp. And the sad thing is that mlm companies teach you to do it all wrong so your downline will need some help reprogramming their habits as well.
Okay, we have some work to do don't we? Let's get to it.
From the perspective of the marketer who has leads, whether those leads are generated from the internet or from your warm market it doesn't matter - as long as the leads are qualified, interested leads who are getting value from you one way or the other. (In this day and age that means you could be teaching other network marketers how to market, whether they are in your downline or not.)
Where was I...? Oh yeah, from the perspective of someone with leads who wants to get a crowd of people to a Scentsy event...
Let's take it from this point shall we? You have leads, you are ready to get those leads in front of your opportunity. Everyone is on an email list, mailing list, or automated phone calling list and you can access them to promote your even en mass. Excellent. You thought ahead and got a solid foundation.
(We aren't covering that in this article but if you haven't done that then you have some work to do before you begin promoting unless you are cool with calling everyone one at a time and taking the time to talk and answer questions. That's great, but you definitely need to think ahead on a plan for that too.)
Scentsy selling tip #4 says you need to make sure you didn't just promote something "exciting" to these same people last week. Now, that doesn't mean you didn't invite them to something or teach them something. It just means you didn't make a gigantic deal out of it just last week. Big, exciting promotions should happen sometime between every 30-60 days. Why? I'll tell you!
Most people don't even read your emails everyday anyway. But most people will open the ones that they deem important. If you're sending an "important" email too often then those people will race to get off of your list. You bugged them.
(There are conflicting opinions on this particular point, but in my experience some people will hang out on your list for a while before they are ready to make the move to contact you for help - but if you annoy them they will get off and never come back. In the interest of helping a lot of people... spread it out a bit.)
How to promote? Use excitement! This is an appropriate place for hype. People want a shot in the arm of excitement every now and then! They are looking for it. Give it to them! Just make sure that WHAT you are giving them is valuable. Honest hype.
I'm going to leave you to think about Scentsy selling tip #4 for a while. Do some good old fashioned brainstorming and have a good time planning your next promotion!
I'll talk to you later!
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