Your site is slowly losing ground to its competitors. If the current trends continue unchecked you could be losing money by the end of year. It's frustrating; you were one of the first sites offering the kind of services you offer and now you're losing sales to these new kids on the block. You're still ranking high for the important keywords that you've staked out and your traffic has not dropped anywhere near as drastically as your sales have. Your competitors only bothered to skulk into the market after you proved how it could be done profitably and now they're stealing bread from your table. But how are they doing it? There's not one of them that has the experience that you do and none of them offer packages that measure up to what you are offering. Maybe it's time you considered installing live chat software on your site and offering live customer support.
## The most bothersome of these new competitors has something of that nature on his site. The thing is that he isn't selling anything that I don't already sell and frankly he's nowhere near as credible.
That merely goes to demonstrate the power of live chat. What his website has over yours is that his visitors are able to chat live with an operator and get his questions answered right away. The problem is that his visitors were also likely your visitors. People who are prepared to buy want to have any question answered right away so that they can move on with their purchase. It's not good enough to have a contact email if your competitor has a chat option.
## But I offer a better service, with better options. I have three times the experience ,a comprehensive FAQ page, and a host of testimonials. Surely that has to count for something.
Of course it does. It counts for a great deal as a matter of fact. It likely makes a huge difference for just about every visitor of yours that goes on to buy your service; but those aren't the individuals you're interested in. You are primarily concerned with the increasing number of visitors who're surfing over to your competitors and having their questions answered there.
## I don't know if I can afford to renovate my entire site to accommodate a chat system and even if I could I definitely can't afford to hire people to sit on chat all day.
First of all there are several live chat software solutions on the market (Alive Chat is a popular one) that are simple to install without the need for any major site programming. Also, many of the sites that offer live chat packages can also provide operators who can man the chats. The rates are flexible and affordable and designed to cater to businesses of all sizes. Consider this, if your competitor can afford it on what he is stealing from your table, surely you can afford it on what's left.
## But how can hired chat operators possibly be expected to handle my customers effectively?
They're trained chat operators. You admitted it yourself, your site boasts a comprehensive FAQ list. They can be equipped with that plus whatever extra information you choose to supply. Live chat is not primarily about giving your customers additional information it's more about the method by which your information is delivered. A visitor who becomes involved in a sales discussion online is a lot more likely to commit and convert.
If you're losing sales to competitors whose only apparent edge is that they have live chat software that allows them to better connect with their customers, then the solution is pretty obvious; simply take that edge away by following suit.
## The most bothersome of these new competitors has something of that nature on his site. The thing is that he isn't selling anything that I don't already sell and frankly he's nowhere near as credible.
That merely goes to demonstrate the power of live chat. What his website has over yours is that his visitors are able to chat live with an operator and get his questions answered right away. The problem is that his visitors were also likely your visitors. People who are prepared to buy want to have any question answered right away so that they can move on with their purchase. It's not good enough to have a contact email if your competitor has a chat option.
## But I offer a better service, with better options. I have three times the experience ,a comprehensive FAQ page, and a host of testimonials. Surely that has to count for something.
Of course it does. It counts for a great deal as a matter of fact. It likely makes a huge difference for just about every visitor of yours that goes on to buy your service; but those aren't the individuals you're interested in. You are primarily concerned with the increasing number of visitors who're surfing over to your competitors and having their questions answered there.
## I don't know if I can afford to renovate my entire site to accommodate a chat system and even if I could I definitely can't afford to hire people to sit on chat all day.
First of all there are several live chat software solutions on the market (Alive Chat is a popular one) that are simple to install without the need for any major site programming. Also, many of the sites that offer live chat packages can also provide operators who can man the chats. The rates are flexible and affordable and designed to cater to businesses of all sizes. Consider this, if your competitor can afford it on what he is stealing from your table, surely you can afford it on what's left.
## But how can hired chat operators possibly be expected to handle my customers effectively?
They're trained chat operators. You admitted it yourself, your site boasts a comprehensive FAQ list. They can be equipped with that plus whatever extra information you choose to supply. Live chat is not primarily about giving your customers additional information it's more about the method by which your information is delivered. A visitor who becomes involved in a sales discussion online is a lot more likely to commit and convert.
If you're losing sales to competitors whose only apparent edge is that they have live chat software that allows them to better connect with their customers, then the solution is pretty obvious; simply take that edge away by following suit.
About the Author:
If you want to add the capability to chat customers up online top your website you should visit WebsiteAlive. Check out our competitive plans and pricing and fill out our online chat survey. Visit WebsiteAlive.com to find out more.
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