The usage of Email Newsletters is growing day by day. This clearly shows that email newsletters are benefiting the internet marketers. Even though email newsletters are beneficial to the internet business, it has its own advantages and disadvantages too. So, if you are a beginner to this online market first understand the pros and cons of Email Newsletter before using it.
The Pros
Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.
You can contact your customers in frequent intervals. Normally, the internet marketers send mails weekly, fortnightly or monthly once. This frequent communication makes your subscriber to remember you easily. This also induces them to purchase product from you frequently.
You can widen your online business by using this effective strategy. The newsletters are forwarded to various types of people. Some are customers in this and some are business people who want to tie up with you. So, this way your business can be widened.
The newsletters are easy to deliver. You can forward emails newsletters to any number of people in seconds. But, it is impossible in the traditional postal service. You need to send every newsletter individually and also it takes more time to reach a customer.
The email newsletter is very cheap when compared with the printed newsletter. Here you are not going to send the email newsletter manually as you do in traditional delivery. The email newsletter is written and the time is set on which the newsletter has to be sent. So, even in your absence the autoresponder will forward the email newsletter to the subscribers in your list at the date and time set by you. So, you don't require much manpower to implement this strategy.
The Cons
The email newsletter should be sent in time, otherwise your reputation will be spoiled. Most of the internet marketers commit the date and timing to their customers. But some time they will not be able to keep up their promise, because they could not write the newsletter. These cons will severely affect your business.
Some time you will have the intention to add some more news in your email letter, but you will not get sufficient space. The newsletters should not be too lengthy as subscribers will not show interest to read a newsletter with so many pages.
Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.
One another disadvantage with the newsletter is spam. Most of the email servers send the newsletter to the spam folder and this gives more advantage for the subscribers to delete your newsletter. If your newsletters are branded as spam, then it will affect your webtraffic.
The Pros
Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.
You can contact your customers in frequent intervals. Normally, the internet marketers send mails weekly, fortnightly or monthly once. This frequent communication makes your subscriber to remember you easily. This also induces them to purchase product from you frequently.
You can widen your online business by using this effective strategy. The newsletters are forwarded to various types of people. Some are customers in this and some are business people who want to tie up with you. So, this way your business can be widened.
The newsletters are easy to deliver. You can forward emails newsletters to any number of people in seconds. But, it is impossible in the traditional postal service. You need to send every newsletter individually and also it takes more time to reach a customer.
The email newsletter is very cheap when compared with the printed newsletter. Here you are not going to send the email newsletter manually as you do in traditional delivery. The email newsletter is written and the time is set on which the newsletter has to be sent. So, even in your absence the autoresponder will forward the email newsletter to the subscribers in your list at the date and time set by you. So, you don't require much manpower to implement this strategy.
The Cons
The email newsletter should be sent in time, otherwise your reputation will be spoiled. Most of the internet marketers commit the date and timing to their customers. But some time they will not be able to keep up their promise, because they could not write the newsletter. These cons will severely affect your business.
Some time you will have the intention to add some more news in your email letter, but you will not get sufficient space. The newsletters should not be too lengthy as subscribers will not show interest to read a newsletter with so many pages.
Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.
One another disadvantage with the newsletter is spam. Most of the email servers send the newsletter to the spam folder and this gives more advantage for the subscribers to delete your newsletter. If your newsletters are branded as spam, then it will affect your webtraffic.
About the Author:
Dhruv Patel is a customer of HostGator. He has created web site to give tutorials on HostGator and to promote HostGator. You can get detailed information about hostgator coupon codes for one year there.
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