Is it really possible to let other people market your site for you? Because the main principle of viral marketing seems to be that it's possible to let other surfers/readers/webmasters promote your site, purely because they like a piece of your content you have created. So how is viral marketing created and why are some webmasters good at it while others fail to generate anything more than a few visitors?
One thing that I have noticed about all great viral content is that it's unique and original. Surfers today really have no interest in anything they have seen before so in order to stand out from the crowd you have to be different. That doesn't mean you can't offer a new angle on an old idea though, some of those campaigns have been very successful too.
Even though people usually create viral campaigns for purely commercial reasons you can't "oversell" things too much. Surfers are very vary of corporate advertising and are always reluctant to share things with their friends that are too "branded". Remember the main purpose of the campaign is to make people aware of you and not to just "sell".
Even though the whole point of viral marketing is that other people spread your content for you, you still have to get the ball rolling before things start to snowball. At the start of any campaign you need to contact influential bloggers and webmasters in the web-sphere who can spread the message, even the best marketing campaigns start manually.
It's still amazing to me how often webmasters will start some kind of marketing campaign but have no idea how successful it has been. To me tracking how many extra visitors and sales a campaign has brought is the only way to work out what works and what doesn't.
Creating content that people simply have to share is definitely not easy. I suppose the toughest parts is coming up with a unique idea that hasn't been done before and also not overselling the commercial aspect of what you're doing. There are big rewards if you can crack the secret to web marketing though.
One thing that I have noticed about all great viral content is that it's unique and original. Surfers today really have no interest in anything they have seen before so in order to stand out from the crowd you have to be different. That doesn't mean you can't offer a new angle on an old idea though, some of those campaigns have been very successful too.
Even though people usually create viral campaigns for purely commercial reasons you can't "oversell" things too much. Surfers are very vary of corporate advertising and are always reluctant to share things with their friends that are too "branded". Remember the main purpose of the campaign is to make people aware of you and not to just "sell".
Even though the whole point of viral marketing is that other people spread your content for you, you still have to get the ball rolling before things start to snowball. At the start of any campaign you need to contact influential bloggers and webmasters in the web-sphere who can spread the message, even the best marketing campaigns start manually.
It's still amazing to me how often webmasters will start some kind of marketing campaign but have no idea how successful it has been. To me tracking how many extra visitors and sales a campaign has brought is the only way to work out what works and what doesn't.
Creating content that people simply have to share is definitely not easy. I suppose the toughest parts is coming up with a unique idea that hasn't been done before and also not overselling the commercial aspect of what you're doing. There are big rewards if you can crack the secret to web marketing though.
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