Senin, 13 Juni 2011

How A Successful Buying Program Determines Your Success

By Don Greig


By Don Greig, Founder, Focus Business Management Institute

"Failing to plan is planning to fail". - Unknown

Having an helpful getting plan is one of the keystones to retail jewelry store profits. Remember that every month ends a previous 12 month trading cycle and begins a brand new one. How well you plan your purchasing for the next 12 months will control your success.

SUPPLIERS We're all acquainted with the Pareto principle: 80% of the effects come from 20% of the causes. The exact same holds true for your suppliers. Your top 8-10 providers must be producing 80% of your sales. As a result, if you want to enhance your annual sales by 30%, you may will need to improve the sales of your top suppliers by the very same amount. What supplier wouldn't want a 30% annual improvement in sales? Let them know exactly what your strategies are and what you'll have to have from them in order to make it happen (e.g. quicker delivery service time, far better terms, additional aggressive balancing).

Additionally, it is best to be changing those providers that are not offering you what you need - even if they have been a tried and true provider for lots of years. We have found that as industry cycles alter, so do the enterprise models and customer service levels of the wholesale suppliers. You must make the adjustments to your organization which will help you succeed now. Go out and uncover distributors who have wonderful merchandise in a selling price point (over $1000 average retail sale) that may allow you to move to the next stage. You also will need to come across several a lot more diamond vendors who've the high quality, cut, and cost you want to pay. You are going to find these suppliers at the Luxury Show, the JCK show, the Continental Getting Group, Centurion, and the IJO show.

SPENDING "You've got to spend money to make money." This is true, but it is how you spend your dollars that is the important element to success. Retail jewelers examine their monthly spending and tend to feel, "Wow. I don't wish to spend that much this month on stock for the reason that I've this and that to pay" and then they don't stock their store properly. Bear in mind, a retail jewelry store performing $1 million in annual sales will spend at the very least $500,000 on products over the next 12 months. When you don't spend cash on the stock, you won't have it in the store, and you can't sell it.

This $500,000 is your open to purchase for the year, an average of $40,000 per month. This is simply extrapolated; a $2 million store will invest $1 million ($80,000 per month); a $3 million store will spend $1.5 million, ($125,000 per month), and so on. This is a lot of funds and how wisely you spend it is going to entirely control your prosperity.

PURCHASING Spending isn't buying. Spending is having income leave your bank account. Acquiring will be the method of realizing what you'll need and then spending the revenue called for to obtain it. If you go to the tradeshows these figures really should be foremost within your mind. You are not travelling to the shows to look; you're signing up for the shows to purchase quite beautiful diamond semi-mounts, diamond pendants, bracelets and earrings one piece at a time. You should also know what price points of what item you should carefully stock your store and get the wholesale cost already calculated to ensure that you could make sure a target of 130% everyday markup.

Diamonds and color really should yield 80% of your sales, with the diamond sections making up 62% of product sales and also the color departments comprising the remaining 18%. The rest of your store will account for the remaining 20% of your enterprise, but your focus wants to be on how you purchase the items in this 80% group. It is best to be looking to acquire gorgeous pieces that fall into the $3,750, $6,500, $15,000, and $25,000 retail price ranges.

When attending the trade shows, make sure to stop by the Chinese plus the Indian pavilions to see the new exciting trends which are coming into the United States. Visiting these sections also gives you a broader worldwide perspective of what's going on in the jewelry industry these days.

What is your expected open to buy? The table listed below shows how much you must be seeking to correctly invest at the trade events, along with the amount of old supply that you simply need to try really hard to stock balance (or exchange) together with your providers.



A solid getting strategy is vital to the success of your retail jewelry store. Keep in mind: What you do obtain at these shows is dictating what you may sell, and how well you will profit, within the next 12 months.

Focus BMI will likely be attending the following trade shows in 2011, and attends most of the significant trade shows in the US on a yearly basis. Please be sure to come visit us at IJO 2011 in Nashville.

We welcome you to drop by and see our booth for a custom purchasing analysis strategy.






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