Try and ivisualise that your website is a car or and your task is to drive it to its final destination.
Knowing where you are going
If you were driving and you didn't know your last destination, it might be terrible. You would be a menace to others. You'd be going along a highway and not know which exit to take, you would cause chaos going around a roundabout and you would be putting your passengers at risk. A map or plan is the business catalyst for success.
In business, there are several firms that don't know where they are going and this is the most serious problem they have.
Get fuelled up
If you were driving from London to Manchester you would probably fill your car full of gas. In business, think of the resources you need to drive your online business forward. You need your intention; you want resources like staff and a marketing budget. Fuel will get your from A to B.
Observe the speed limit
Speed indications are located at the side of roads and motorways to alert you when to drive fast or slow. They exist to guard you and other folks. Same as your online business. There are times to go faster and times to slow down. You cannot expect to drive at full steam all of the time.
Warning Signs
Warning indicators exist to alert you to danger. Using services like Google Analytics can alert you of website traffic and conversion on your site. Similarly monitoring your leads and online revenues month on month are tell tale signs that can alert you when your plan is not going well or not.
Concentrate
There are plenty of diversions when driving an automobile or a business. You have to concentrate and keep concentrated on your own goal and not somebody else's. There's no point in criticising some one else's destination to the detriment of your own.
Take breaks if a lengthy journey
If you are on a major journey, take a break. You need time off to reflect, re-charge your batteries and recover for the reminder of your journey. Being energized is critical to reaching your destination safely and happily.
Key a watch on what others are doing
The actions of others can affect what you are doing. You want to keep an eye out for what other drivers are doing. Their actions can affect yours if you're not alert to the hazards. Think about how many giant music retailers such as Our Price, Tower Records and Woolworths were not alert to customers preferring to buy digital music online.
You have reached your destination
And finally you have reached your destination. What now? Well you've got to make preparations for the following journey.
Knowing where you are going
If you were driving and you didn't know your last destination, it might be terrible. You would be a menace to others. You'd be going along a highway and not know which exit to take, you would cause chaos going around a roundabout and you would be putting your passengers at risk. A map or plan is the business catalyst for success.
In business, there are several firms that don't know where they are going and this is the most serious problem they have.
Get fuelled up
If you were driving from London to Manchester you would probably fill your car full of gas. In business, think of the resources you need to drive your online business forward. You need your intention; you want resources like staff and a marketing budget. Fuel will get your from A to B.
Observe the speed limit
Speed indications are located at the side of roads and motorways to alert you when to drive fast or slow. They exist to guard you and other folks. Same as your online business. There are times to go faster and times to slow down. You cannot expect to drive at full steam all of the time.
Warning Signs
Warning indicators exist to alert you to danger. Using services like Google Analytics can alert you of website traffic and conversion on your site. Similarly monitoring your leads and online revenues month on month are tell tale signs that can alert you when your plan is not going well or not.
Concentrate
There are plenty of diversions when driving an automobile or a business. You have to concentrate and keep concentrated on your own goal and not somebody else's. There's no point in criticising some one else's destination to the detriment of your own.
Take breaks if a lengthy journey
If you are on a major journey, take a break. You need time off to reflect, re-charge your batteries and recover for the reminder of your journey. Being energized is critical to reaching your destination safely and happily.
Key a watch on what others are doing
The actions of others can affect what you are doing. You want to keep an eye out for what other drivers are doing. Their actions can affect yours if you're not alert to the hazards. Think about how many giant music retailers such as Our Price, Tower Records and Woolworths were not alert to customers preferring to buy digital music online.
You have reached your destination
And finally you have reached your destination. What now? Well you've got to make preparations for the following journey.
About the Author:
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their website features examples of online shops using Adobe Business Catalyst.
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