Sabtu, 08 Oktober 2011

Make Your Staff Competent Through Search Engine Optimization Training

By Reed Slidell


Search engine optimization training for your staff will surely take some time on your part. What would you do if after training, they decide to leave in six months or in weeks or in two weeks? That is a big question. But what is more of a big deal is, what if they do not decide to leave your SEO company and you did not train them for the tasks at all.

You should train all your staff even if they show signs of leaving so that you will be assured that your workers who will stay are perfectly skilled for the tasks they will be handling. Never assume that they can learn the ropes on their own. Most people treat their own online businesses differently. This is wrong. Just like in any other business. You got to invest time and effort in training your outsourcing providers because it is your business that is at stake.

If someone comes and works in our office, we have the network drive. We set up something similar for the virtual assistants but this is an area that everyone can log into. We set up Google Docs and under Lists and Logins, that details all of our websites that we're working on, login details, personal information, all that type of thing.

Systems are next. We have set up systems for the training of our staff. This will help each of them generate trainings as they do it. They will learn about Aweber when it comes to emails. Under SEO experts or services and search engine optimization training, I give them access to The SEO Method. They will learn how to use Audacity when it comes to audio staff. I create culture or system in all parts of my business. This is important in putting a place behind you.

I do not want the operations of my business to be dependent on the people in it. I want one that is operated by systems. I don't want to have it where this one person has built a little black box about what it is that they do. This will leave me with no back up if ever that person leaves me and I have a new staff to train. Now, I have got WorkWiki for training. Here is where I also include my SEO products which I use in training my team. If someone comes in and they say, Dave, I need to prepare that end of day report or I need to know how to invoice STU, I'll say, go watch the video here. Once done, I will ask them about any issues they might have. I ensure that, firstly, I teach them what they got to do through the videos.

Proper search engine optimization training for your staff shall reward you much freedom in the end. Once done successfully, you would not have to be asked by them on how to do every single task. You would just have to direct them to WorkWiki for their training concerns.




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